In a bold statement that reignited the debate about game pricing, Chris Stockman, Design Director behind the Saints Row series, declared that Grand Theft Auto VI is one of the few games that could justify a $100 price tag.

During a recent interview, Stockman explained that not all games are created equal — and that Rockstar’s upcoming title stands in a league of its own. According to him, the unprecedented level of detail, content, and technical achievement in GTA 6 gives Rockstar “the right” to set a higher price than the industry standard $70.

“When a game offers an experience as vast and innovative as GTA 6, I believe it earns the value it asks for,” Stockman stated.

However, Stockman also cautioned against the wider gaming industry following this model blindly. He warned that if other publishers attempt to charge $100 without delivering equally groundbreaking quality, it could harm the trust between developers and players.

Rockstar has yet to comment on GTA 6’s official price or release date, though speculation suggests a May 2026 launch window. With expectations sky-high, many gamers are already debating whether the next chapter in the Grand Theft Auto saga will truly redefine open-world gaming — and whether they’d be willing to pay a premium to experience it.

Would you pay $100 for GTA 6? The question alone shows just how much weight this game carries in shaping the future of the industry.