GTA 6 Physical and Digital Editions Will Launch Together, Marketing Campaign Starts Summer 2026
Take-Two Interactive has announced a set of official confirmations that settle several debated points regarding GTA 6, including the release timing of different editions, marketing plans, and the role of artificial intelligence in development.

The company confirmed that the physical disc version of GTA 6 will be released on the same day as the digital edition, scheduled for November 19, with no time difference between the two. This allows players to choose their preferred purchase method without worrying about any version being delayed.
This announcement comes to deny recent rumors that suggested a digital-only launch or a potential delay for physical copies, as the company stressed that the release will be simultaneous worldwide.

Take-Two also revealed that the official marketing campaign for the game will begin during the summer of 2026, between June and August. This phase is expected to feature new trailers, gameplay showcases, and expanded information about the game’s world.
The biggest surprise came from company CEO Strauss Zelnick, who explicitly stated that generative artificial intelligence is not used at all in the development of GTA 6.

He explained that the game’s world and content are being crafted manually by developers, and that human creativity remains the core pillar of Rockstar’s identity, while technical tools serve only as assistance and not as a replacement for developers.

These statements reinforce confidence that GTA 6 will continue the series’ well-known approach of relying on carefully crafted worlds, fine details, and deep narrative experiences.

With simultaneous release confirmed, marketing starting soon, and a full commitment to human creativity, GTA 6 continues to cement its position as one of the biggest and most important upcoming projects in the gaming industry.